OUR EXPERIMENTS

WHAT WE DO

We build products that aim to improve people’s lives in new ways. Our team rapidly builds and learns from our tests, and we’re quick to pivot when they’re not working. When an experiment shows promise, we help it scale to its full potential.

WHAT WE BUILD

  • Move

    Active

    A product to help you get more done with friends.

    Collaborative tasking just got more fun. Manage your personal and group to-do lists with Move. Check off tasks as you finish them and get a firsthand look at what your group is doing—and not doing. Getting stuff done earns you points to drip out your alpaca avatar and show who’s really productive. 

    Move is easier to use than large project management tools, while giving you more transparency than a simple to-do list. Just invite your group to your task space and get moving.

  • Hotline

    Concluded

    A live audio and video platform to connect creators and fans.

    Hotline was a live multimedia tool for creators and fans to have authentic conversations. You could join a live session and ask questions to experts, or create your own event to connect with your audience. After the event, hosts received recordings that could be shared or remixed into other media.

  • Recess

    Active

    A delightful, easy way to connect with your co-workers.

    With the growth of remote work, it’s difficult for teams to create the right conditions for meaningful connections between colleagues. Recess is your mini-break in the day. It’s an easy and convenient way for teams to bond.

    Recess prompts new and interesting conversations between teammates. Answer questions about yourself, share gifs and comment on your teammates’ responses.

    https://teamrecess.com/

  • yall

    Active

    A community to help LGBTQ+ folks navigate the path to parenthood.

    yall empowers members of the LGBTQ+ community to make confident decisions along the various paths to parenthood.

    yall helps provide the guidance you need to build your family. Get tactical advice from inclusive providers who serve the LGBTQ+ community, and connect with supportive folks who cheer you on every step of the way.

    https://www.instagram.com/yall_/

  • Sparked

    Concluded

    A video speed dating platform for safe online dating experiences.

    Sparked was a video-first speed dating product that cultivated a kind, safe experience. By eliminating public profiles, swiping and direct messages, Sparked emphasized one-on-one connection and minimized harassment. 

    Sparked held virtual date nights to meet people who shared your interests. If you both felt a spark, you could exchange contact information and continue chatting however you were comfortable.

  • Linkstage

    Concluded

    A single link for changemakers to share resources and make an impact.

    Linkstage provided a single link for changemakers to share resources across channels. When you posted your Linkstage on your social profiles, people could see your key links, videos and notes all collected in one place. The Explore tab helped you amplify your impact by learning from other people and organizations.

  • Super

    Active

    An interactive event space where creators meet their top fans.

    Super is an interactive live stream, bringing top creators to the stage every week. Join creators on stage, ask questions and take a selfie together. Super lets creators host interactive events where viewers can participate in meet and greets, trivia sessions, live polls—the sky’s the limit!

    http://super.events/

  • BARS

    Active

    Create high-quality rap videos with free beats and effects.

    BARS makes it easy to create and share raps, so rappers can focus on the music. Select one of our professionally-created beats, write lyrics and immediately record yourself dropping bars. Choose from a variety of audio and visual filters to take your creations to the next level, then share it with the world.

    Whether you’ve just thought of a dope couplet or have been freestyling for years, BARS gives you the tools to create something great. No formal rap experience required.

  • E.gg

    Concluded

    An experimental platform for weird and wonderful expression.

    E.gg was inspired by the raw and exploratory spirit of the early internet: manically-blinking GIFs, passionate guestbook entries and personal web pages devoted to niche interests. Back then, you could easily create pages that uniquely represented you. 

    ​​With E.gg, you could curate images, gifs, shapes and text onto freeform canvases to express who you are and what you love. Anything created on E.gg could be shared on the web, at your own unique URL. That meant anyone could view your pages, even if they didn’t have the app.

  • FORECAST

    Concluded

    A product for crowdsourced predictions and collective insights.

    Forecast was a community built around crowdsourced predictions. You could pose questions about the future, make predictions and distill your knowledge into a single forecast. You could also see your prediction record over time and climb the leaderboard for individual topics.

  • Venue

    Concluded

    A real-time second screen experience for live events.

    Venue gave you an interactive second screen experience, curated by experts and centered on the pivotal moments of your favorite events. You could tap into the energy of being in the crowd, or the enthusiasm of watching from your couch or favorite bar with other passionate fans. 

    Expert commentators hosted a Venue for each event, providing an always-on chat experience before and during the action. The play-by-play feed was a space to celebrate or commiserate together, all in real time.

  • COLLAB

    Concluded

    A new way to make music together, while you’re apart.

    Collab brought together musicians and fans to create, watch, mix and match original videos. Collabs were independent videos that played in sync. With the app, you could create a new version of a song by adding in your own recording or by swiping and discovering a track to complete your composition. No musical experience required.

    Once you created a Collab, you could publish it for others to watch, or mix and match with their own creations. Collabs were shareable on any platform with just a few taps.

  • CatchUp

    Concluded

    A simple product to help you stay in touch with the people you care about.

    Keeping in touch with friends and family is important, but it’s difficult to know when people are available to talk or if it is an inconvenient time. In CatchUp, you could indicate when you were available to talk, and you could call close friends and family members who were also available in the app. With one tap, you could coordinate or join a group call and catch up with multiple people at once.

  • Whale

    Concluded

    A fun, easy way to create and discover awesome memes.

    With Whale, you could stay up to date on the most recent memes or create the next great meme in a matter of seconds. Simple tools let you remix any image or make an original meme. You could get creative with text, filters, face cut, emojis and more without needing to use a number of different editing tools.

    Whale was uniquely designed for meme groups. You could create, discover and join groups, or make a private group to share inside jokes with your friends.

  • Hobbi

    Concluded

    A space to document and share your personal projects with others.

    Hobbi helped you document and share your journey with others, whether you were tinkering with new recipes, creating DIY projects or conquering a fitness challenge. You could add notes, doodles and photos to your project timeline. Easily organize these moments into visual collections so you can revisit and reflect on the progress you’ve made. 

    Hobbi let you share your activities with friends and family so they could see updates and encourage you along the way. You could also stay up to date on their new pursuits by following their activities.

  • Bump

    Concluded

    An easy way to anonymously chat with people from your community.

    Bump made it easy to start fun, anonymous one-on-one chats with people in your community. You could break the ice with conversation topics that both people mutually choose, then talk about whatever you’d like. Conversations were plain text—no images, videos or links—so you could make connections through dialog instead of appearances.

  • AUX

    Concluded

    A collaborative party playlist competition for high schoolers.

    AUX let high schoolers grab the virtual aux cable to be the DJ for an audience of their classmates. You could compete with friends to find out who had the best jams. Every day, you could tune in to AUX to make the ultimate playlist and battle for the best party at your school. The winner took the AUX and got to control the tunes until the next party.

  • TUNED

    Active

    A private space for couples to form deeper connections.

    Tuned is a private digital space for couples to create, save and celebrate artifacts from their relationship. Unlike standard messaging apps, Tuned is designed for emotional expression.

    Tuned helps keep your relationship’s artifacts between just the two of you through robust privacy features. Send photos, notes, cards, voice memos and more, without broadcasting to the world. You can be as mushy, quirky and silly as you are together in person, even when you’re apart.

  • KIT

    Concluded

    A smartwatch app to voice message your closest connections with one tap.

    Kit was a streamlined way to keep in touch with your close Messenger connections from your smartwatch. Everything you needed to compose a voice message was just one tap away. You could also rotate the watch’s crown to select from voice, location, emoji or text.

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