Since May we’ve been building our experimental app, Collab, with a group of music enthusiasts, so they could make music together when they couldn’t physically be together. Now, as we hunker down at home for the holidays amid a pandemic that continues to keep us apart, we invite you to come make music with us. Starting today people in the US can download Collab for iOS from the App Store.
morgxn, the musician behind the pop hit “Home,” discovered Collab as a creative way to engage with his fans in 2020 when the music industry has had to find new ways to galvanize fans and perform. In his own words, “2020 has been a difficult year, to say the least. One silver lining is that it’s led to exploring new ways to connect with people. While we can’t be together in person, we can celebrate, inspire, and uplift each other through music — Collab has given me that.” Today, he’s inviting his fans to collab with him and remix his new song “WONDER”. Check it out here.
Collab with a simple swipe
When you open Collab, you’re greeted with a feed of collabs — each collab features three 15-second independent videos playing in sync. Creating your own collab is as simple as swiping on any row to bring in a new video clip that sounds awesome with your composition.
Mixing and matching clips in Collab, featuring @dhruvgoel, @craftandjun, @joybotmusic, @leslielaine, @chris, and @toff
And if you’re feeling musical, you can record your own contribution to any song, or start a brand new collab to inspire the community. Collab automates the complexity of audio and video syncing so you can easily produce a final composition you love. With Collab you feel like you’re jamming with the band from the comfort of your bedroom. The most important factor: no musical experience is required — if you can swipe, you can create a collab.
What’s new since we last jammed
Working closely with our beta test community, we’ve made updates to creation, sharing and discovery of new collabs. We’ve also improved audio syncing, so no matter how off-tempo you are, you can always adjust your recordings to be perfectly aligned with others in your collab. After testing with dozens of headsets and hardware configurations, we’ve optimized the experience for loads of setups. You can even use external audio interfaces to bring music from electronic instruments like keyboards, guitars and drum kits into your recordings.
Meet the Collab Community
Roland Corporation, a leading manufacturer and distributor of electronic musical instruments, and Sam Ash Music, a retailer and distributor of musical gear, have been using Collab to engage with their customers and the music community throughout 2020. Check out one of their collabs in the app here.
“Using Collab these last few months while staying home has allowed me to keep my musical imagination alive. As a lifelong musician working in a musical instrument company, we get to inspire the enjoyment of creativity with our customers every day. Collab creates an opportunity for people to enjoy the thrill and excitement of making music together.” – Chris Halon, VP of Marketing, Roland
Teff, an audio engineer by day and pop singer by night, spent a year making music with her friends, Tito and Jason, when career opportunities pulled the three to different parts of the country. After five years of trying to find a way to jam together from a distance, they found Collab, and have been making music in the app ever since. Check out their talents in the app here.
“Of course we’re all feeling a little lonely and disconnected, but Collab is really helping me…The videos are so easy to make, and it fits into my busy life as a mom and small business owner. If I have an extra 15 minutes, I can make a Collab…I’ve never met the people that I’m making music with, but it doesn’t matter. We are clearly here to have fun and make music together – and that is one of the most beautiful things to have in common with someone.”
– Marissa – mom, small business owner, singer. Check out one of her awesome collabs in the app here.
As we head into an unprecedented holiday season — a time when many will not be able to celebrate with family and friends the way they used to — we hope Collab can be a way for people to connect via the universal language of music.