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Product Launch

Introducing the all-new Whale – The best place to create and discover memes from your favorite groups

Today, the NPE team from Facebook is launching the newest version of Whale, which aims to be the best place for people to create and discover memes from their favorite groups.

Memes are everywhere– they’re flexible, fun, and allow people to connect with others who share a similar sense of humor. While there are many places for people to express themselves, there isn’t an established place focused solely on serving meme lovers and meme groups. Whale aims to change that by building a single destination where people can create the best memes and share them easily to their favorite meme groups.

Last fall, we tested a creation-only version of Whale to get feedback on what types of creative tools people wanted to create great memes. But we didn’t stop there. Now, we are excited to begin testing a full experience for creating, sharing, and discovering memes.

With Whale, you can stay up to date on the most recent memes or create the next great meme in a matter of seconds. And it’s completely free. 

Create the next great meme in seconds 

Remix any image or create an original meme with Whale’s easy to use tools. Get creative with text, filters, face cut, emojis, and more without needing to use a number of different editing tools to build the perfect meme. 

Find groups that match your humor

Easily discover and connect with meme makers and meme groups that match your humor! Seamlessly browse and react to new memes within a group, and swipe to see memes from your other groups. 

Compete for the top spot

Prove that you’ve mastered the art of translating inside jokes into memorable memes. Post your creation in your favorite groups and compete to get on your groups’ leaderboard. 

Whale will begin rolling out today on iOS to select communities in the United States. NPE apps are experimental, subject to change (see more about NPE’s approach here), and adhere to Facebook’s Terms of Service, Data Policy, and NPE Team Supplemental Terms. We look forward to people using Whale!

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